We started back in 2015 as a men’s yoga brand founded on the values of People, Planet & Product and of course a love for all things yoga 😊
Over the next few years, we became the UK’s largest men’s yoga brand and our products were sold all over the world.
During this time, we were always coming across other inspirational founder-led brands, many of which were very closely aligned to our values and so we thought that it would be an amazing opportunity to join forces with them to create a beautifully curated market-place for yoga & wellness.
"Don’t be a Lemon or a Betty, be different & shop independent"
BE DIFFERENT – WEAR INDEPENDENT
"It’s what makes us different that makes us truly special so always embrace your differences, go crazy, wear something that no one else wears and get out there and rock it !" - Judes Ems