Meet Judith - Founder of Warrior Addict
Time to read 2 min
Time to read 2 min
Meet our founder Judith, a fitness and health fanatic with a love for business and in particular a passion for supporting female founders.
Judth is the visionary behind Warrior Addict Men’s Yoga and the Warrior Addict Yoga & Wellness store.Find out about the brands journey and why she centres everything around three core values of People, Planet & Product.
"It’s what makes us different that makes us truly special so always embrace your differences, go crazy, wear something that no one else wears and get out there and rock it !" - Judes Ems
Judith: Our story traces back to 2015 when Warrior Addict emerged as a men’s yoga brand, driven by the core values of People, Planet, and Product, blended with a deep love for everything yoga. In the subsequent years, we expanded, becoming the largest men’s yoga brand in the UK, and our products found homes worldwide.
Judith: During this incredible period, we encountered numerous founder-led brands that echoed our ethos and values. Recognizing the potential to unite these like-minded brands, we envisioned the creation of a beautifully curated marketplace for yoga and wellness. Our aspiration was to collaborate and offer a space where inspiration and values could converge, fostering a community centered on yoga and holistic well-being.
Judith: At Warrior Addict, our values revolve around PEOPLE, PLANET, and PRODUCT. We believe that placing the planet at the forefront of every decision is crucial. This encompasses a comprehensive approach, evaluating a product's lifetime, carbon footprint, fabric waste, energy and water consumption, supply chain transparency, and disposability. Our commitment to the PLANET extends to every vendor in our network, including ourselves, advocating for sustainable practices at every step.
Judith: Our dedication to PRODUCT is about crafting beautifully made yoga and wellness products that defy conventional offerings. Each product is born from inspiration and creativity while maintaining a profound respect for our planet. It's our way of ensuring that our customers experience something truly exceptional.
Judith: Additionally, our PEOPLE-centric approach ensures the happiness and fair treatment of those involved in creating the products we sell. From ensuring fair compensation and contentment among our makers to fostering a sense of community among our vendors, our goal is to ensure everyone feels valued and content—ultimately leading to the happiness of our customers.
Judith: Absolutely! Our path toward sustainability has been a transformative journey. We've actively sought out eco-friendly materials, focusing on reducing our carbon footprint at every stage of production. Moreover, we're transparent about our practices, educating our community on the importance of conscious consumerism.
Judith: Our products embody the fusion of sustainability and performance. We've innovated our line to include materials like recycled polyester and sustainable bamboo, ensuring functionality without compromising on eco-consciousness. Each piece is a testament to our dedication to both quality and sustainability.
Judith: We're constantly evolving. Moving forward, we aim to expand our use of sustainable fabrics, enhance our recycling initiatives, and deepen our commitment to ethical practices. Our goal is to continuously elevate our standards to better serve both our customers and the planet.
Judith: Our hope is to ignite a movement towards conscious living. We want to inspire not just our customers but the entire community to make mindful choices. By leading by example and sharing our journey, we hope to encourage others to embrace sustainability as a lifestyle.