OUR STORY
Hey there I'm Judes
I’m the founder of Warrior Addict. Here is a little story about how I ended up here—and why I, first off, created a men’s sportswear brand, which, I guess, is slightly unusual given that I am a woman.
WHO WE ARE
Warrior Addict is not just a sportswear brand; it's a movement built on challenging norms and driving meaningful change. We design Solution-Driven Yoga & Sportswear that stands out from the crowd, committed to making those small, 1% marginal gains that compound into extraordinary results. Our brand stands for longevity, not a fast exit, and is built on our values of People, Planet & Product.
MY STORY
THE CHALLENGE
When I was 14, my Chemistry teacher, Mr. Lee, told me I wasn’t clever enough to take GCSE Chemistry. He singled me out—along with three others—as one of the "degenerates" he deemed intellectually unfit.
THE DECISION
For a moment, I was stunned into silence. But instead of accepting his judgment, I thought, “Ge lost Mr. Lee.” I decided not only would I take Chemistry—I’d ace it and make him eat his words.
THE VICTORY
A few weeks later, Mr. Lee stood at the front of the class reading out our test results. Imagine his surprise (and my sheer delight) when he announced that I had come top of the class.
THE LESSON
That experience taught me something powerful: your potential is limitless. You can achieve anything you set your mind to—no matter who doubts you. And, as it turns out, I quite enjoy proving people wrong.
CREATING WARRIOR ADDICT
Before I launched Warrior Addict, I founded and ran a successful real estate agency in the South of France. That definitely came with its challenges—being a 22-year-old British girl—but through grit, lots of ignorance, and a bit of luck, my co-founder and I built a pretty cool business.
A few years on, and as a complete yoga addict, I felt it was time for a pivotal shift in my career. What better than to combine my passion for yoga and business? So, I founded Warrior Addict. True to form, I chose not to start a women’s yoga brand—instead, I launched a men’s one!
There were lots of reasons for this. Mainly, I saw a market opportunity. But I also liked the idea of building a slow fashion brand based on sustainable values—and, being honest, I knew I’d find it easier to stick to those principles with men’s clothing. As a woman, I’m a total sucker for new fashion fads and trends. I was completely new to the fashion industry, but I dove in—reading everything I could about sustainable fashion and taking courses at Central Saint Martins to learn the skills I needed. Then, I launched Warrior Addict and the story began....
