PEACEFUL REVOLUTIONISTS

Our social mission is to ‘ Improve Men’s Health By Revolutionising The World of Men’s Yoga’

OUR SOCIAL MISSION

We believe that yoga and its philosophies are hugely impactful on the people who practice them because they help to improve both physical and mental wellbeing. Male yoga practitioners still only equate to 20% of the yoga market, largely due to the fact that there is still a stigma around yoga being a practice for women. Yet the benefits of yoga are even more salutary for men than for women – men are more likely to have experienced drug and alcohol dependencies and 75% of all suicides are apportioned to men. Our social mission is therefore ‘To Improve Men’s Health By Revolutionising The World of Men’s Yoga’ And we will do this by ‘ Smashing Any Preconceptions That Yoga Is For Girls & Get More Men On The Mat’

HERE IS WHAT WE ARE DOING

We want to make a positive difference in people’s lives by associating each of our new collections with a specific #initative. Our initiatives are campaigns centered around positive human feats and are held in conjunction with the launch of each new collection. We commission some of the UK’s leading street artists to come up with a piece of art that is their own interpretation of the #initiative. Their artwork is then printed onto limited edition yoga mats, caps, water bottles & T-shirts, all of which have been numbered and signed by the artist. 15% of the net profits from the sale of these pieces will go to an aligned charity.