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Posted in News
October 17th 2017

Trademark Yoga

When yoga emerged from the mists of ancient India it was already an umbrella term for different traditions and techniques and throughout the centuries these have continued to develop. Tantra arose in the 9th century, Hatha in the 11th and Rāja in the 16th. Then new, derivative, traditions like Bikram and Iyengar showed up in the late 20th century when the practice gained a foothold in the west.

However, in the 21st century things have really started to get lively and out of the 2,213 trademark applications containing the word yoga, more than 2,000 have been filed since 2001: Hillbilly Yoga, Cougar Yoga, Metal Yoga, the list goes on.

So, here at Warrior Addict we thought we’d get in on the act and try and trademark a few of our own before some one else beats us to it. First up…

Toga Yoga: The garment of choice for Ancient Romans may not immediately strike you as the best thing to wear while trying to master Sarvangasana. However, you can be sure that you’re never going to have a wardrobe malfunction while wrapped in several feet of cloth and if you forget your mat you can just cut off some excess and use that. However, more than any of this, it’s just got a catchy name – which is actually the only reason we’re trademarking it.

Selfie Yoga: What’s the one aspect of your life that isn’t suitably documented on Insta? Your night out: check. This morning’s overnight oats: check. Your latest boxing drills at the gym: check. But what about this afternoon’s warrior II pose? This self-referential form only includes poses where one arm is left free to document your drishti and selfie sticks are as welcome as yoga mats.

Catch Up Yoga: Got a class that clashed with your favourite show? Don’t worry, catch up, aka box set yoga, is a vinyasa flow where all poses are seated and heads up so you won’t miss a moment.

Cat Yoga Time: To embrace your inner feline, as it seems like every other four-legged friend is muscling in on the yoga act (see goat, horseback, dog etc). However, due to the rather anti-social nature of these animals they are not so much involved in the class as honoured with some brand new poses including: I Only Love You Because You Feed Me pose and I’ve Brought You a Half-Dead Vole pose. Prrrrrr is the new Om.

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